iQIYI Bi-weekly Newsletter (Dec.19, 2022-Dec.30, 2022)
CONTENT
iQIYI Releases Tenth Light On Production Homesick
On Dec. 21, iQIYI released Homesick, the 10th much-anticipated short suspense drama of its Light On series. An iQIYI-presented drama, Homesick sets the scene in a small town at the end of the last century, which evokes a unique sense of suspense through the adoption of family elements and a female perspective.
iQIYI-presented show Homesick
In addition to iQIYI's Light On offering in the suspense genre, Homesick brings together an outstanding production team of director, executive producer and screenwriters from blockbuster The Bad Kids and Burning Ice, laying a solid foundation for premium quality and word-of-mouth recommendations.
iQIYI’s ‘Light On’ series, a major installment in iQIYI’s endeavors in the suspense genre, is now entering its third year. With its genre-oriented and theater-like model receiving critical acclaim, 'Light On' series continues to explore and refresh storytelling styles to deliver more high-quality content to the viewers. Till now, the series of ‘Light On’ have been successfully distributed in overseas markets including Japan, South Korea, Singapore, and Australia, and were widely praised by international viewers and media.
iQIYI Releases Original Dramas Unchained Love and Flight to You
Unchained Love and Flight to You, the two original drama series of iQIYI, debuted online on Dec. 27 and 26.
Original dramas Unchained Love and Flight to You
Unchained Love, is a romance comedy that stars the leading actor in Love Between Fairy and Devil, an iQIYI-presented drama that became a massive hit in 2022. Unchained Love has created much buzz on social media platforms with strong anticipation from viewers even before its premiere. To date, the drama has received over 3.4 million reservations to view on the iQIYI platform.
Flight to You, a drama made on China's civil aviation industry, delivers a realistic and comprehensive depiction of the day-to-day work in the aviation sector. In order to authentically showcase the work and life of the industry, the production team spent four months in airlines experiencing frontline work, while partnering with Xiamen Airlines to shoot scenes in and around the airport ramp, terminal, and aircrew building.
Since the beginning of the fourth quarter, iQIYI has released a rich slate of drama series, including Strange Tales of Tang Dynasty, Rock it, Mom, Hello My Love, New Life Begins, Wild Bloom, and Homesick, which have been well received by viewers thanks to the wide array of genres and novelty of content. Among them, Strange Tales of Tang Dynasty and Wild Bloom received a rating of 7.9 and 8.2 respectively on Douban.
iQIYI Original Variety Show FOLK 2022 Debuts Online
On Dec. 23, the iQIYI original music competition variety show FOLK 2022 was officially released. The show invites 29 groups of famous Chinese folk musicians to gather in Changsha, Hunan Province, while documenting their music production process and day-to-day life.
original variety show FOLK 2022
iQIYI remains committed to exploring and propelling youth culture forward, striving to create content that is deeply rooted in young people's life and passion. JIANG Bin, chief producer of FOLK2022, talked about the primary purpose of the show, "We hope that this show can open up new horizons in folk music and have an influence on people’s emotions and lifestyle, allowing them to slow down the pace of life."
World Cup Program Bora Milutinovic and Friends Wraps Up with High Acclaim
On Dec. 18, iQIYI wrapped up the World Cup special program Bora Milutinovic and Friends. Throughout the tournaments, the topic “Bora Milutinovic and Friends” accumulated a total view of nearly 100 million on Chinese social media platforms. Moreover, the program generated over 100 trending topics with more than 2 billion views, making it the top-ranked talk show during the World Cup. The program also generated much buzz on platforms such as Zhihu, Baidu, Zhibo8, and Hupu, and was widely acclaimed as an exciting kickoff to the World Cup matches.
iQIYI’s World Cup Program Bora Milutinovic and Friends
Bora Milutinovic and Friends featured the largest guest lineup among the World Cup programs. A total of 22 football stars from around the world appeared on the program, including a number of FIFA World Player of the Year award winners and Ballon d'Or winners. Legendary footballers such as Ronaldo Nazario, Kaka, David Trezeguet, Iker Casillas, have joined the program for in-depth discussions on the 2022 World Cup in Qatar.
iQIYI launched Super Sketch Show Season 2 digital collectibles
On December. 16, iQIYI launched Super Sketch Show Season 2 digital collectibles -- Comedy Family, which includes five digital collectibles such as X-Trendsetter and X-Meditator.
Super Sketch Show Season 2 digital collectibles “Comedy Family”
This series of digital collectibles is the first to combine comedy content and digital collectibles at iQIYI. Each collectible integrated the program’s rich storyline, bringing the "Comedy Family" into life with a more three-dimensional visual.
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