Welcome to iQIYI’s bi-weekly news round-up! Here you’ll find the latest news and stories from the company, from entertainment, tech to business and from local to regional. If you are interested in learning more about iQIYI, please do not hesitate to reach out to press@qiyi.com .
(Sep.26, 2022-Oct.14, 2022)
CONTENT
iQIYI Premieres Rock it, Mom, First in Its “Wildflowers Series” Highlighting Power of Women
On Oct. 11, iQIYI launched the "Wildflowers Series,” a new content collection focusing on the power of women, with the premiere of Rock It, Mom, the first work of the series.
The launch of the Wildflowers Series marks another forward step iQIYI takes in adopting a themed approach in its content presentation to target different viewer interests. With the slogan “Follow your heart and bloom,” the series showcases many different perspectives to life, career, and family through a diverse range of unique female stories.
Rock it, Mom tells the story of a mother who, after leaving a once-popular rock band, went back to sharing a home with her estranged daughter. As the drama chronicles the conflicts and reconciliation between the two women, it explores the meaning of growth and independence.
iQIYI-Presented Variety Show Super Sketch Show Season 2 Becomes Massive Hit, Driving Industry Progress
The iQIYI-presented Super Sketch Show Season 2 has become a massive hit since its premiere on Sep. 23, reaching 8731 in iQIYI content popularity index and topping multiple third-party ranking charts. Viewers observed that the three episodes released so far are strongly rooted in everyday experiences, innovative, and massively entertaining.
iQIYI has been committed to helping unleash the potential of China's comedy industry. In addition to bringing fun and joy to its viewers, the second season of Super Sketch Show also provides a robust platform for comedic talents of different background to gather, learn from each other, compete, and showcase their work. With its format and reach, the program promises to bring more attention to the comedy industry and help drive further industry progress.
Mr. Bad and Love in Time Premiere, Marking the Latest Release of iQIYI SWEET ON Theatre in 2022
On Sep. 30 and Oct. 13, Mr. Bad and Love in Time respectively premiered exclusively on iQIYI. The launch of two romantic series marked the latest release under iQIYI’s SWEET ON theatre in 2022.
Mr. Bad tells a genre-bending love story, while Love in Time, the final instalment of SWEET ON in 2022, brings users the romantic tale between a lawyer and a journalist.
In 2022, the SWEET ON theater already saw the launch of three drama series: Love the Way You Are, Love Between Fairy and Devil and See You Again. Love Between Fairy and Devil generated particularly strong viewer interest with its plot novelty and unique aesthetics. The drama achieved a content popularity index of over 10,500 during its airing and topped several third-party rankings.
iQIYI-Presented Drama Thousand Years For You Airs Final Episode, Receiving Sustained Viewer and Market Interest
On Oct. 6, the iQIYI-presented drama series Thousand Years for You released its final episode to VIP viewers. To date, the series has generated over 110 million bullet comments on the platform, making it the show receiving the most bullet comments of iQIYI dramas. The show also reached a content popularity index of 9,000 within 24 hours of its premiere, marking it the show with the strongest premiere reception of dramas this year on iQIYI.
The show tells the love story between a general and a gang leader. With its gripping plotline, unique narrative style, and humor, the show creates strong resonance among young viewers.
iQIYI Films and Dramas Receive Global Awards, Showing Sustained Industry Recognition in Quality Content
On Sep. 29, the iQIYI-presented English-language film What Remains was selected for the International Competition at the 38th Warsaw Film Festival, one of the category "A" film festivals recognized by the International Federation of Film Producers Associations. Adapted from a well-known crime case in Europe, What Remains is Chinese director HUANG Ran's feature directorial debut and the first global film presented by iQIYI. Previously, Huang’s short film The Administration of Glory was shortlisted for Short Film Palme d'Or at the 67th Festival de Cannes.
Meanwhile, the 2022 Asian Academy Creative Awards recently revealed its Chinese mainland winners, where iQIYI original productions, including The Ideal City, Luoyang (anime), The Detectives' Adventures Season2, The Rap of China 2022, Action!, Born to Dance, and Camping Life won seven awards.
The 4th Asia Contents Awards of 2022 Busan International Film Festival also recently announced its nominations, and three iQIYI original productions—drama The Pavilion, variety show Super Sketch Show, and anime Luoyang—were nominated for a total of seven awards.
BUSINESS
iQIYI Upgrades Revenue-Sharing Model, Driving Stronger Data Transparency across Seven Terminals
From Oct. 1, iQIYI officially adopts a new revenue-sharing model for dramas, animes, children’s content, and documentaries. With the current model already determines revenue share based on member viewing hours, the updated model allows the revenue from subscription to be equally split between the platform and producers after deducting the relevant channel costs. Also under the new model, the platform will cease rating the content but instead shares the viewing and revenue data from seven terminals—including mobile phone, TV, computer, tablet, smart home, Internet of Vehicles and virtual reality— with producers to facilitate better understanding of content performance across iQIYI terminals, helping drive more effective operation and marketing.
Since iQIYI first launched the revenue-sharing model for online dramas in 2016, the model has gradually covered more content areas, expanding the room for development for film and television companies, which helps give rise to many excellent content creators. The collaboration approach between iQIYI and content providers has also gradually shifted from splitting revenue based on view counts to focusing on member viewing hours and new member subscriptions. In addition, iQIYI has also gradually phased out its content rating practice while continuing to promote data transparency. Once determined by the platform but now decided by users, the new model creates a fairer media ecology.
iQIYI Releases National Day Holiday Content Consumption Report, Showing Strong Viewing Interest in Premium Content
On Oct. 8, iQIYI released a report that reveals viewership data and top viewing trends from the 2022 National Day Holiday (Oct. 1-7), where the company saw an 11% increase in the number of daily active users and an 20% uptick in users' viewing time compared the previous week. Company data reveals a consistent viewer interest in premium, long-form content. In addition, in-home big-screen viewing is growing in popularity.
iQIYI already launched three popular dramas (A Lifelong Journey, Love Between Fairy and Devil, and Chasing the Undercurrent) that achieved a content popularity index of over 10,000, which qualifies a show "national hit" by iQIYI standard. Covering a range of themes and topics, the series offer viewers a wide variety of quality viewing options.
A number of TV models are now compatible with the high-quality audio-visual configuration "Vivid Picture MAX" launched by iQIYI for TV terminal, which allows iQIYI members to enjoy high-quality audio-visual experience featuring 4K MAX, HDR, and a surround sound system.
“Love Between Fairy and Devil” with Vivid Picture MAX effect
Reflecting on the strong data, WANG Xiaohui, Chief Content Officer and President of Professional Content Business Group (PCG) of iQIYI, observed: "Users remain filled with optimism and are as passionate as ever about premium content."
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