Welcome to iQIYI’s bi-weekly news round-up! Here you’ll find the latest news and stories from the company, from entertainment, tech to business and from local to regional. If you are interested in learning more about iQIYI, please do not hesitate to reach out to press@qiyi.com .
(Jun.13, 2022-Jun.24, 2022)
CONTENT
iQIYI Supports Young Filmmakers, with FIRST Training Camp Film Face’s Verb Premiering on iQIYI Cloud Cinema
On Jun. 21, iQIYI announced that on Jun. 29, the 15th FIRST Training Camp film Face's a Verb will premiere exclusively on iQIYI under the Cloud Cinema Premiere model. The film is centered around the theme of the "opposite," and it features romance, suspense, comedy, crime, and others. Presenting a distinct visual and narrative style, the film tells seven independent stories of “the opposites.”
iQIYI has a long-standing and in-depth partnership with the FIRST International Film Festival as it works to support young filmmakers and unleash their creativity. Through online film distribution, iQIYI aims to bring high-quality films to a broader market and more viewers, which will also drive better commercial returns for filmmakers.
Since 2015, many FIRST award-winning works, including What's in the Darkness, Couch Boy, Mahjong Mom, Spring Tide and Dwelling in the Fuchun Mountains have been launched on iQIYI through SVOD and PVOD models of streaming.
Exciting Addition to Classic IP “Candle in the Tomb”, Tomb Adventure Premiers on iQIYI Cloud Cinema
On Jun. 16, Tomb Adventure, a fantasy movie and the first “Candle in the Tomb” film in 2022, announced that it is set to debut on the iQIYI Cloud Cinema on Jun. 17.
Tomb Adventure continues the story of the tomb raiders after they returned from the ancient city of Jingjue. In the new film, the protagonists embark on an adventure to the Longling Cave, where they discover the book that helps them get rid of a mysterious disease.
The film is adapted from the second volume of the novel series Candle in the Tomb, and it features one of the most well-known and popular story across the “Candle in the Tomb” IP, bringing to the screen a classic IP well loved by viewers.
iQIYI Unveils Full Lineup for its Original Variety Show The Rap of China 2022, Promoting Hip-hop Culture and Chinese Rap
On Jun. 14, iQIYI’s original variety show The Rap of China 2022 officially unveiled its lineup of 24 top rappers. The new season allows viewers to better understand hip-hop culture and Chinese rap, and it encourages the participating artists to unleash their full potential and amplify the voice of the young generation.
The Rap of China 2022 is positioned as the top gathering of China’s best rap artists and will feature new competition formats and content. The new season invites rap artists to form of three leagues to compete for the final championship of the year. In terms of content, the show highlights the intensity of the competition and showcases more Chinese rap songs through multiple rounds of performance. More importantly, the show provides a platform for rappers to express themselves, and it hopes to create inspire and empower the viewers by showcasing the views of the younger generation.
Given the strong influence of The Rap of China IP, the new season quickly grew in popularity and received over 720,000 reservations even before its airing. The show will debut exclusively on iQIYI on Jun. 25.
iQIYI’s LAUGH ON Theater Releases The Lord of Losers, Bringing Innovative Interactive Experience and Entertainment to Viewers
On Jun. 18, iQIYI released The Lord of Losers, the third installment of its LAUGH ON Theater. The light-hearted sitcom features the funny interactions between office workers of unique personalities. As the show reproduces scenes from the daily lives in contemporary office, it also brings viewers innovative interactive experience.
For instance, in the “Virtual Partner” episode, viewers can leverage iQIYI’s Interactive Video Guideline (IVG) to personalize plot-setting. As iQIYI integrates technology and entertainment, it continues to offer viewers innovative, interactive viewing experiences.
iQIYI’s SWEET ON Theater Releases Love The Way You Are, Providing Further Impetus to its Popular Theater Modes
On Jun. 17, iQIYI released Love The Way You Are, the first series launched under the SWEET ON Theater in 2022. The series traces the challenges and sweet moment in the relationship between a successful career woman and a man who is seven year her junior.
Launched early last year, iQIYI's SWEET ON Theater has released seven romantic dramas that shed light on the various aspects of relationships. With exciting plotlines and creative storytelling, the shows have created strong resonance among the audience. Following Love The Way You Are, viewers can look forward to more heart-warming SWEET ON dramas in 2022, including Love Between Fairy And Devil, Mr. Bad, Love in Time and See You Again.
TECHNOLOGY
iQIYI's Entertainment Production Management System Helps Enhance Quality and Efficiency of Drama Tiger and Crane Presented by iQIYI
On Jun. 10, the iQIYI-presented series Tiger and Crane, which recently wrapped up production, leveraged an entertainment production management system iQIYI developed throughout the show’s production process.
The system provides intelligent tools and project monitoring and management assistance, which enable different actions during the production cycle—including script processing, making plans, sending notices, and managing finances—to be merged in one integrated digital management system. In addition to digitizing information, the system updates on-site data in real time, which allow the crew to receive real-time project updates instead of receiving them a weekly basis. This in turn helps control costs, improve quality, and enhance efficiency. For instance, the script supervisor can use the system's "one-click export" feature to synchronize with post-production, which greatly reduces the work intensity of the team and saves nearly 1,500 sheets of A4 paper.
YAN Zheng, producer of Tiger and Crane, said that the production management system made project coordination, communication and management more efficient and convenient. The digitization of information allows crew members in various positions to focus more on their specific workstreams, thereby reducing communication costs. Meanwhile, the real-time synchronization of project production progress enables the producer to control the shooting progress, manage costs, and facilitate the smooth and efficient operation of the crew.
iQIYI's VR-Based Ecosystem Offers New Career Opportunities for Young Artists
On Jun. 15, iQIYI released a virtual reality (VR) painting video in honor of World Ocean Day, further cementing its commitment to building a premium VR ecosystem. Showcasing virtual painting, the latest VR video demonstrated that by making cutting-edge VR technologies more accessible to the general public, iQIYI’s helps create new career options for young artists.
The video also inspires viewers to join force in marine protection as it shows the rebirth of coral reefs and seaweeds in an absorbing fashion.
iQIYI strongly believes in the potential of VR and augmented reality (AR) technologies and has, over the years, made substantial investments in building a VR ecosystem, and VR painting is one of the latest ways users create fully immerse experiences using the VR hardware and software iQIYI makes assessable.
Painting using VR offers a new level of creative freedom for long-time artists. Newer artists revel in the challenge of painting virtually, noting that the interactive nature of VR painting makes it an exciting creative and social experience. Early this year, QIYU VR launched a VR painting game “Elephant World”, which inspired many users to share their creations in the QIYU VR community. In March 2022, iQIYI Smart also hosted a Metaverse Artist Competition for children, and the event was well received among young artists.
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