Welcome to iQIYI’s bi-weekly news round-up! Here you’ll find the latest news and stories from the company, from entertainment, tech to business and from local to regional. If you are interested in learning more about iQIYI, please do not hesitate to reach out to press@qiyi.com .

(Mar.18, 2022-Apr.8, 2022) 

CONTENT

iQIYI Airs Left Right, Focusing on Love and Life of the Ordinary Chinese Family

On Apr. 7, iQIYI announced that Left Right, a drama series presented by China Central Television and iQIYI will premiere on Apr. 10 exclusively online at iQIYI platforms, as well as on channel eight of China Central Television. The drama series is another work by iQIYI that depicts the drama of everyday life after A Lifelong Journey and Life is A Long Quiet River.

A poster of “Left Right”

The script of Left Right was adapted from the film In Love We Trust produced by WANG Xiaoshuai, which tells a story of a divorced couple, each of whom already have new families, join hands to save their sick kid. The story focuses on in-depth social topics of family, love, medical care, and parenting.
 
DAI Ying, Senior Vice President of iQIYI, Chief Producer of Left Right shared, “The drama series breaks out of the traditional way of creating a family themed genre, instead, it shows the real life and a sense of the warmth of ordinary people.”

l'm So into You Season 3 on iQIYI: Depicting Young People's Romance and Life

On Apr. 6, l'm So into You Season 3, a youth social observation and romance-focused reality variety show presented by iQIYI, was officially launched. As a mature IP that’s ran for three seasons, the show focuses on the realities of metropolitan life, inviting several non-celebrities who come from different professions and personalities to live together for 21 days. At the same time, five celebrities provide commentary in the studio, observing the sweet interactions taking place in the reality show. The show seeks to promote the positive attitude of "awaken love and live life at its fullest" to the audience and encourage young viewers to be brave when it comes to love.

A poster of “l'm So into You” season 3

Dating variety shows are a mirror of young people's emotional status. During the first two seasons of l'm So into You, it sparked huge resonance among young people with its closeness to real life. l'm So into You Season 3 will continue the realistic style and young people see the positives of love and life.

The Accidental Physician by iQIYI Airs, Showcasing Northeastern Chinese Comedic Style

The Accidental Physician, the second drama released under iQIYI’s comedy-focused Laugh On Theater, airs on Mar. 18.

A poster of “The Accidental Physician”

Featuring the unique comedic style from the Northeastern region of China, the show tells the hilarious tales of a martial art academy accidently turning into a doctor’s office, and a fighter becoming a doctor.

BUSINESS

iQIYI Upgrades Collaboration Model for Online Film Distribution

iQIYI announced on Apr.1 that it will upgrade its collaboration model for online film distribution starting the same day. The new model includes two distribution models, Cloud Cinema Premiere and Subscription Premiere. Films released under the Cloud Cinema Premiere model will generate revenues from both the Premium Video on Demand (PVOD) and Subscription Video on Demand (SVOD) models of streaming. Meanwhile, for films released under the Subscription Premiere model, the revenue shared with film producers will be determined by users’ viewing time alone, rather than according to the different fee category classifications iQIYI had assigned to individual films.

The new collaboration model launched by iQIYI represents a complete shift from film classifications, a move designed to ensure equal distribution support for all films before their premiere. As the films come online, iQIYI will allocate promotional resources according to viewing time and user reviews, therefore thereby improving the promotional efficiency. 
 
The upgraded model helps initiate a Direct-to-Consumer (DTC) model in China's film and television industry. The DTC model incentivizes filmmakers to make movies that can capture viewers’ initial attention but are also of a high enough quality that viewers are compelled to finish the films. In this sense, the DTC model helps align the interest and risk between the producers and video platforms, encouraging the two parties to work more closely together to create quality content, boost revenue, and help build a fairer media ecosystem.

OVERSEAS BUSINESS

iQIYI Launches on Roku Streaming Players and Roku TV Models
 
On Mar. 29, iQIYI announced that its IQIYI channel is now available on Roku devices in Canada and the U.S. The launch allows Roku users to access iQIYI. iQIYI's current overseas subscribers will now be able to enjoy iQIYI content through their Roku devices by simply logging on to the iQIYI channel on their Roku device, giving them more big screen options.

iQIYI International offers subscribers two monthly subscription options, with both giving users unlimited access to all VIP content on the platform, an HD resolution viewing experience, and the ability to download titles. The Standard plan is available for CAD $8.99 / month and US $8.99 / month. Priced at CAD $10.99 / month and US $9.99 / month, the Premium plan allows access on four devices, making it the perfect subscription option for families.
 
The iQIYI International App is quickly expanding its availability across multiple platforms so that more global users can gain access to iQIYI's rich content library.

iQIYI Introduces Original Chinese Content to Spanish-Speaking Regions

iQIYI announced on Mar. 22 that iQIYI’s original Chinese content (C-content) will be introduced to Spanish-speaking regions for the first time. iQIYI’s suspense-themed Light On Theater and other original suspense dramas will be released with Spanish dubbing via 11 US, Latin American and Spanish TV channels in Spanish-speaking regions, including Toku, UltraFilm, Epic Network and Top Cine. Selected content includes Kidnapping Game, Crimson River, Sisyphus, The Long Night, Burning Ice, Meet Me @ 1006, Original Sin, The City of Chaos, and The Listener.
 
iQIYI is dedicated to producing and introducing quality original C-content to the overseas market as the demand rises. In 2021 alone, more than 1,500 episodes of iQIYI C-content received the copyright to distribute overseas, including those from the Light On Theater, romance-themed Sweet On Theater, and more, making the total episodes of iQIYI C-content currently in overseas distribution over 5,000 and further cementing the company's position as one of the leading suppliers of C-content to global markets. With its latest entry into Spanish-speaking regions, iQIYI aims to bring its high-quality original content to an even broader global audience.