iQIYI combines elements of wildly popular variety shows to create new source of young talent in China's entertainment industry
BEIJING, December 28, 2018 -- iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative market-leading online entertainment service in China, today announced the release of "I, Actor", an innovative variety show that follows the training of 59 promising young actors scouted from agencies across China. The show will link up with iQIYI's other variety shows to serve as a source of outstanding new talent in China's entertainment industry.
With a star-studded judge and presenting team led by Chinese actors He Jiong, Zhou Dongyu and Jing Boran, and top-notch acting coaching given to participants by Liu Tianchi, "I, Actor" seeks to fill a gap in the Chinese entertainment industry, which currently lacks a streamlined process for the cultivation of new talent. The up-and-coming actors will receive professional training in all four major areas of performance within 100 days, with winners granted the exclusive opportunity to appear in an iQIYI original drama.
"'I, Actor' is China's very first online variety program to showcase the training and development of young actors, representing a new break for China's entertainment industry," said Jiang Bin, Vice President at iQIYI. "The innovative transformation of the acting training and casting process into entertaining content serves to incubate talent, while also providing further opportunities for IP development and monetization of the content creation process."
As China's leading innovative entertainment company, iQIYI continues to explore innovative programming models and lead the development of the variety show model in the market. In 2018 iQIYI delivered a number of high quality and highly successful online variety shows including "The Rap of China", "Hot Blood Dance Crew", and "Idol Trainer", all of which have served as a platform for new talent in China's entertainment industry, and introduced new trends including hip hop and street dance into Chinese popular culture. Building on this diverse ecosystem of variety show content, "I, Actor" promises to introduce viewers to another round of talent and enrich audiences across China.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI's platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user-generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed diversified monetization models including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing, online literature and e-commerce etc. For more information on iQIYI, please visit http://ir.iqiyi.com.